Overview

In Cruising to Profits, a very thought-provoking book, co-authors and airline strategy and profitability experts Ricardo Pilon and Kofi Sonokpon share transformational strategies and tools they conclude would contribute to a fundamental shift in turning commercial aviation into a profitable business. Some radical, but necessarily drastic, views and methodologies are offered. The content is primarily based on their practical airline management and business consulting experience, but also combines results from the authors' academic involvement in airline economics with management science. The authors introduce a three-pillar visionary leadership framework BeProFit-able (BPF) that redefines the role of commercial aviation. They further discuss the human element in profitability and advance T.A.L.E.N.T. and Vision Load Factor (VLF) instruments. Lastly, Cruising to Profits offers valuable, actionable management tools so as to execute on the vision and include day-to-day operations towards commercial airline strategy formulation. * BeProFit-able (BPF) WHAT visionary leadership framework and management methodology it would take to turn commercial aviation into a profitable business and HOW to apply a unique combination of business model expertise with modern convergent governance. * Vision Load Factor (VLF) WHY most airlines are consistently running well below their true potential and HOW to measure and deliver on an airline's vision load factor in a profitable manner. * T.A.L.E.N.T. WHY even the most talented airline employees must meet the T.A.L.E.N.T. criteria before they can positively contribute to profitability and HOW to attract and retain true talents. First in a series of eye-opener work, Cruising to Profits is a must-read for those at the heart of senior airline management and those who take a close interest in the business.

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