Cruise to Success: How to Steer Your Way through the Murky Waters of Marketing Your Library
Author:   Loreen Phillips (McDermott Library, USA)
Publisher:   Woodhead Publishing Ltd
ISBN:  

9781843344827


Pages:   134
Publication Date:   30 January 2009
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

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Cruise to Success: How to Steer Your Way through the Murky Waters of Marketing Your Library


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Overview

Cruise to Success is a hands-on guide and handbook to create a library marketing campaign. Examples and step-by-step instructions assist both the novice and expert in presenting a campaign to attract the campus community to the library’s resources.

Full Product Details

Author:   Loreen Phillips (McDermott Library, USA)
Publisher:   Woodhead Publishing Ltd
Imprint:   Chandos Publishing (Oxford) Ltd
Dimensions:   Width: 15.60cm , Height: 0.70cm , Length: 23.40cm
Weight:   0.250kg
ISBN:  

9781843344827


ISBN 10:   1843344823
Pages:   134
Publication Date:   30 January 2009
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Why should libraries market themselves? The library as a corporation; Creating a SWOT analysis; Areas to consider in a marketing campaign; Merchandising and branding; Marketing strategy; Poster guidelines; Other tools of communication: News announcements, public relations, newsletters and annual reports; References, further reading and resources.

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Author Information

Loreen Phillips, Head of Information Literacy Services at McDermott Library, coordinates the library instruction program. Her responsibilities include instruction and outreach, reference. She has been a librarian for over 20 years and has been marketing her library for over five years.

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