Overview

Cruise Ship Management & Leadership provides students with an integrated approach to learning the basics of Cruise Ship Management and cruise career opportunities. Students will receive an overview of the cruise ship management environment, the functional areas of cruise ship management, including marketing concepts and methods, to ensure long term viability and sustainability of the cruise business. At the completion of the textbook, students will have a more informed and broader perspective on the forces that shape cruise ship management. The cruise industry and related businesses (such as spas and well-Being on ships) are one of the fastest growing segments in the travel and hospitality industry, offering a variety of hospitality and management opportunities. The geographic market of the cruise segment transcends the national borders into international destinations. Globally about 30 million passengers cruised in 2019 (a record), with the expanding Asia cruise market adding millions more. This new publication, written by Professors Frederick DeMicco and Ryan Wootten, enhances student competencies for careers in the cruise industry both at sea and on land at corporate headquarters (in Miami, Orlando, and Seattle to name a few land based operations centers).

Full Product Details

Author:   Frederick Demicco ,  Ryan Wootten
Publisher:   Kendall/Hunt Publishing Co ,U.S.
Imprint:   Kendall/Hunt Publishing Co ,U.S.
Edition:   New edition
ISBN:  

9781524985158

ISBN 10:   1524985155
Pages:   218
Publication Date:   13 December 2023
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   Temporarily unavailable  
The supplier advises that this item is temporarily unavailable. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out to you.

Table of Contents

Cruise Ship Management & Leadership provides students with an integrated approach to learning the basics of Cruise Ship Management and cruise career opportunities. Students will receive an overview of the cruise ship management environment, the functional areas of cruise ship management, including marketing concepts and methods, to ensure long term viability and sustainability of the cruise business. At the completion of the textbook, students will have a more informed and broader perspective on the forces that shape cruise ship management.   The cruise industry and related businesses (such as spas and well-Being on ships) are one of the fastest growing segments in the travel and hospitality industry, offering a variety of hospitality and management opportunities. The geographic market of the cruise segment transcends the national borders into international destinations. Globally about 30 million passengers cruised in 2019 (a record), with the expanding Asia cruise market adding millions more.  This new publication, written by Professors Frederick DeMicco and Ryan Wootten, enhances student competencies for careers in the cruise industry both at sea and on land at corporate headquarters (in Miami, Orlando, and Seattle to name a few land based operations centers).

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