Overview
Cruise Operations Management: Hospitality Perspectives offers a comprehensive and contextualised overview of hospitality services for the cruise industry. As well as providing a background to the cruise industry, it also looks deeper into the management issues, providing a practical guide for students and professionals alike. Since the last edition of this book was published, there have been many important developments in the industry. This third edition has been updated to include: New content on: health, safety and security, sustainability, environmental impacts of cruise operations, changing and emerging markets, professionalism and talent management, innovation and digital technologies A new chapter on 'Leadership in the cruise industry' New international case studies throughout to provide a real-world insight into the industry Additional online resources, including PowerPoint slides for instructors and student quizzes to test knowledge This comprehensive, accessible and engaging text is essential reading for all those seeking to study cruise operations management whether for academic or vocational reasons.
Full Product Details
Author: Philip Gibson ,
Richard Parkman ,
Richard Parkman
Publisher: Taylor & Francis Ltd
Imprint: Routledge
Edition: 3rd edition
Weight: 0.658kg
ISBN: 9781138505179
ISBN 10: 113850517
Pages: 380
Publication Date: 04 October 2018
Audience:
College/higher education
,
Tertiary & Higher Education
Format: Paperback
Publisher's Status: Active
Availability: In Print
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Reviews
"‘Cruise Operations Management: Hospitality Perspectives is a true ""compass"" for those aspiring to become future leaders within one of the most fascinating and fastest growing industries in the world, the cruise industry.’ Ovi Herman, Corporate Manager, Guest Relations, Celebrity Cruises, USA ‘Recently updated, this is an invaluable resource for anyone interested in the highly complex and fascinating world of cruise. Detailed information about the industry and working onboard, presented alongside international case studies, make this an essential text for scholars and practitioners.’ Dr. Clare Weeden, University of Brighton, UK"
`Cruise Operations Management: Hospitality Perspectives is a true compass for those aspiring to become future leaders within one of the most fascinating and fastest growing industries in the world, the cruise industry.' Ovi Herman, Corporate Manager, Guest Relations, Celebrity Cruises, USA `Recently updated, this is an invaluable resource for anyone interested in the highly complex and fascinating world of cruise. Detailed information about the industry and working onboard, presented alongside international case studies, make this an essential text for scholars and practitioners.' Dr. Clare Weeden, University of Brighton, UK
Author Information
Philip Gibson is currently a Visiting Research Fellow at the University of Plymouth having recently retired as the Academic Director of the University Hotel School and Associate Head of School (Teaching and Learning). He introduced the BSc (Hons) Cruise Management in 2003 and was also the driving force in developing the University Hotel School. Richard Parkman is a lecturer in leadership and programme leader for the BSc (Hons) Cruise Management at the University of Plymouth. He is also the programme leader for Hospitality, Tourism and Cruise Management programmes for HKU SPACE in Hong Kong and the Regional Development Manager for the University of Plymouth.
