Overview

This practical workbook takes the often overwhelming brave new world of crowdfunding and breaks it down into a step-by-step process, grounded in (memorable) theory-so working through the book not only helps you plan your first campaign, it builds a foundation for many successful, strategic campaigns to come. You'll learn the 1 'Golden Rule' of crowdfunding, discover 2 heretical truths, unlock the 3 keys to one team's 85% success rate, debunk 4 crowdfunding myths, and pick up 5 tips from the trenches (hard-earned through more than 70 campaigns) all while designing your own campaign with the help of 12 step-by-step strategy tasks, each with an accompanying worksheet.

Full Product Details

9781537260358

Table of Contents

Reviews

Author Information

SaraJoy Pond launched one of the world's first charity-focused crowdfunding platforms in 2009. She has planned and executed more than 70 caused-based campaigns, advised on dozens more, and raised more than $1,000,000. She did her doctoral work in Instructional Psychology and Technology and has presented workshops, seminars, and lectures on three continents. But most importantly, she loves crowdfunding and knows how to make it work!

Tab Content 6

Customer Reviews

Recent Reviews

Countries Available