Cross-Cultural Social Media Marketing: Bridging Across Cultural Differences
Author:   Emi Moriuchi (Rochester Institute of Technology, USA)
Publisher:   Emerald Publishing Limited
ISBN:  

9781838671761


Pages:   160
Publication Date:   22 June 2021
Format:   Hardback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Cross-Cultural Social Media Marketing: Bridging Across Cultural Differences


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Author:   Emi Moriuchi (Rochester Institute of Technology, USA)
Publisher:   Emerald Publishing Limited
Imprint:   Emerald Publishing Limited
Dimensions:   Width: 15.20cm , Height: 1.30cm , Length: 22.90cm
Weight:   0.357kg
ISBN:  

9781838671761


ISBN 10:   1838671765
Pages:   160
Publication Date:   22 June 2021
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Chapter 1. An introduction to Social Media Chapter 2. Social Media as Communication Channels  Chapter 3. Inbound Marketing and Analytics  Chapter 4. Engagement Levels in Social Media  Chapter 5. Influencer Marketing  Chapter 6. Cultures and its impact on Social Media Usage  Chapter 7. Cross-Cultural Social Media Marketing Strategy  Chapter 8. The Role of Technology in Social Media

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Author Information

Emi Moriuchi is an Assistant Professor of Marketing in the Saunders College of Business at Rochester Institute of Technology. Moriuchi received her PhD in Business and Management (Marketing) from the University of Manchester, United Kingdom.

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