Cross-Cultural Design for IT Products and Services
Author:   Pei-Luen Rau ,  Tom Plocher ,  Yee-Yin Choong
Publisher:   Taylor & Francis Inc
Volume:   36
ISBN:  

9781439838730


Pages:   264
Publication Date:   04 December 2012
Format:   Hardback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Our Price $204.00 Quantity:  
Add to Cart

Share |

Cross-Cultural Design for IT Products and Services


Add your own review!

Overview

With the increase of globalization of business and industry, IT products and services are produced and marketed across geographical cultural boundaries without any consideration of culture. There is a high probability that IT products and services developed in one country may not be effectively used in another country, which may hinder market penetration and sales and use of IT products and services. This book provides comprehensive coverage of the psychological foundations of cross-cultural design. The text presents methodology for assessing similarities, differences, likes, dislikes, and difficulties with different information appliance products and information services.

Full Product Details

Author:   Pei-Luen Rau ,  Tom Plocher ,  Yee-Yin Choong
Publisher:   Taylor & Francis Inc
Imprint:   CRC Press Inc
Volume:   36
Dimensions:   Width: 15.60cm , Height: 1.80cm , Length: 23.40cm
Weight:   0.498kg
ISBN:  

9781439838730


ISBN 10:   1439838739
Pages:   264
Publication Date:   04 December 2012
Audience:   Professional and scholarly ,  Professional and scholarly ,  Professional & Vocational ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Reviews

Author Information

Rau, Pei-Luen; Plocher, Tom; Choong, Yee-Yin

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions
Latest Reading Guide

MRG2025CC

 

Shopping Cart
Your cart is empty
 Shopping cart
Mailing List

 

Sign up now