Overview

Strategic place marketing that uses natural resources and local assets to increase an organization's regional competitiveness has significant influence on not only the organization's economic growth but also its social and ecological aspects. By integrating cross-border regions and place marketing into territorial strategies, more collaborative relationships may be built with tourists, residents, and stakeholders. These strategic partnerships may, as a result, contribute to community engagement, territorial resilience, and sustainability. Furthermore, by broadening the breadth of place marketing and contiguous territorial spaces, the concepts become more interdisciplinary, having implications for other fields as well. Cross-Border Regions Cooperation and Implications for Organizations explores the evolution and trends of cross-border regions cooperation. Additionally, it discusses the implications for the future of organizations and customer relationship management. Covering topics such as experiential marketing, international volunteering, and shadow destinations, this book is an excellent resource for marketers, stakeholders, professionals, researchers, scholars, academicians, and more.

Full Product Details

9798337319131

Table of Contents

Reviews

Author Information

Bruno Sousa is Professor Coordenador of Marketing at Polytechnic Institute of Cávado and Ave and PhD in Marketing and Strategy by the University of Minho. He has published in the Journal of Enterprising Communities, Enlightening Tourism, Tourism Management Perspectives, Current Issues in Tourism, Journal of Organizational and Change Management, World Review of Entrepreneurship, Management and Sustainable Development, Turismo y Responsabilidad Social, International Journal of Public Sector Performance Management, Revista Iberica de Sistemas e Tecnologias de Informacao, Smart Innovation, Systems and Technologies, among others.

Tab Content 6

Customer Reviews

Recent Reviews

Countries Available