CRM Systems in Industrial Companies: Intra- and Inter-Organizational Effects
Author:   A. Perna ,  E. Baraldi
Publisher:   Palgrave Macmillan
ISBN:  

9781137335654


Pages:   249
Publication Date:   28 March 2014
Format:   Hardback
Availability:   In Print   Availability explained
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CRM Systems in Industrial Companies: Intra- and Inter-Organizational Effects


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Author:   A. Perna ,  E. Baraldi
Publisher:   Palgrave Macmillan
Imprint:   Palgrave Macmillan
Dimensions:   Width: 14.00cm , Height: 1.60cm , Length: 21.60cm
Weight:   4.336kg
ISBN:  

9781137335654


ISBN 10:   1137335653
Pages:   249
Publication Date:   28 March 2014
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Andrea Perna is a researcher in Industrial Marketing at the Department of Engineering Sciences, Uppsala University, Sweden, and at the Department of Management, Polytechnic University of Marche, Italy. His research interests include CRM, new business formation, and innovation in B2B markets. He has published in the Journal of Business Research and Industrial Marketing Management.   Enrico Baraldi is Full Professor of Industrial Engineering and Management at the Department of Engineering Sciences, Uppsala University, Sweden. His research interests include industrial networks, innovation management, business strategies, science and technology sciences, and academic entrepreneurship. He has published in the California Management Review, Journal of Business Research, Industrial Marketing Management, Technovation and Management Decision.

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