Critical Discourse Analysis of Chinese Advertisement: Case Studies of Household Appliance Advertisements from 1981 to 1996
Author:   Chong Wang
Publisher:   Springer Verlag, Singapore
Edition:   1st ed. 2017
ISBN:  

9789811046209


Pages:   260
Publication Date:   12 July 2017
Format:   Hardback
Availability:   Manufactured on demand   Availability explained
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Critical Discourse Analysis of Chinese Advertisement: Case Studies of Household Appliance Advertisements from 1981 to 1996


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Author:   Chong Wang
Publisher:   Springer Verlag, Singapore
Imprint:   Springer Verlag, Singapore
Edition:   1st ed. 2017
Weight:   5.679kg
ISBN:  

9789811046209


ISBN 10:   9811046204
Pages:   260
Publication Date:   12 July 2017
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Abstract.- Introduction.- Chapter 1 The Context of Chinese Advertising Development before and after 1978.- Chapter 2 Review of the Literature.- Chapter 3 Methodology and Research Design.- Chapter 4 Analysis of Profiles and Visual Discourse.- Chapter 5 Verbal Discourse Analysis.- Chapter 6 Conclusion.- Bibliography.- Appendices.

Reviews

This book adds new perspectives to Chinese advertising research by addressing political, economic, cultural, and historical elements previously ignored. ... it offers insights into the careful examination of Chinese advertising multimodal discourse for follow-up CDA investigations. The author's implementation of the diachronic method provides a model for analyzing dynamic data that are constantly evolving. (Ke Li and Youping Jing, Discourse & Society, Vol. (32) 4, 2021)


Author Information

Dr. Chong Wang is an Associate Professor at Beijing Language and Culture University. He has previously served as Director of the IELTS training program (a joint project of the British Council and the Chinese Education Commission 1986-1995) and Manager of the PR and Advertising Company of CITIC (1996-1998). Dr. Wang received his Postgraduate Diploma in Applied Linguistics from Ealing College of Higher Education, London, UK, his Master of Science from Aston University, Birmingham, UK, and his Doctor of Philosophy from the University of Northampton, UK.

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