Critical Branding: Postcolonial Studies and the Market
Author:   Caroline Koegler (University of Münster, Germany)
Publisher:   Taylor & Francis Ltd
ISBN:  

9781138502222


Pages:   228
Publication Date:   26 March 2018
Format:   Hardback
Availability:   In Print   Availability explained
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Critical Branding: Postcolonial Studies and the Market


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Author:   Caroline Koegler (University of Münster, Germany)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.449kg
ISBN:  

9781138502222


ISBN 10:   1138502227
Pages:   228
Publication Date:   26 March 2018
Audience:   College/higher education ,  Tertiary & Higher Education ,  Undergraduate
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

List of Figures Acknowledgments Introduction PART I Consolidating Postcolonialism 1 Reading the Longstanding Materialist Challenge PART II Reworking the Market 2 The Market: Permeation 3 Marketisation: Differentiation 4 The Brand Becomes the Product: Transformation 5 (Self-)Branding: Materialisation PART III Branding Postcolonialism 6 If You Don’t Brand Postcolonialism, Someone Else Will 7 Anti-capitalism as a Brand Narrative A Conclusion in Five Brand Acts Works Cited Index

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Author Information

Caroline Koegler is Assistant Professor of English at the University of Muenster, Germany. Holding degrees in both Literary and Cultural Studies and Business Management, she has published on refugees and the politics of performing the urban, Caribbean literature, queer sexualities/positionalities, Judith Butler, postcolonial intertextuality, the financial crisis, and the market and ideology in Postcolonial Studies (forthcoming). She is co-editor of Locating African European Studies: Interventions-Intersections-conversations (forthcoming).

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