Overview

"I. Theoretical and Critical Foundations 1. The Context for Criticism: Television and Society 2. Foundations of Television Criticism 3. Critical Approaches to Television Discourse: An Overview 4. Writing Television Criticism II. Text-Centered Critical Approaches 5. Semiotic/Structural Criticism A Sample Study: John Fiske's ""Popularity and Ideology: A Structuralist Reading of Dr. Who"" 6. Genre Criticism A Sample Study: Matthew P. McAllister's ""Recombinant Television Genres and Doogie Howser, M.D."" 7. Rhetorical Criticism Two Sample Studies: Bonnie Dow's ""Murphy Brown Postfeminism Personified""; Sarah R. Stein's, ""The 1984 Macintosh Ad: Cinematic Icons and Constitutive Rhetoric in the Launch of a New Machine"" 8. Narrative Criticism A Sample Study: Bruce E. Gronbeck's ""The Visual and Narrative Rhetoric of Redemption: American Culture Responds to 9/11"" III. Producer-Centered Approaches 9. Auteur Criticism A Sample Study: Richard Campbell and Jimme L. Reeves's ""Television Authors: The Case of Hugh Wilson"" 10. Production Context Criticism A Sample Study: Elana Levine's ""Toward a Paradigm for Media Production Research: Behind the Scenes at General Hospital"" 11. Ideological Criticism A Sample Study: Mark P. Orbe's ""Constructions of Reality on MTV's The Real World: An Analysis of the Restrictive Coding of Black Masculinity"" IV. Reception-Centered Approaches 12. Reader-Oriented Criticism A Sample Study: Lawrence A. Wenner's ""The Dream Team, Communicative Dirt, and the Marketing of Synergy: USA Basketball and Cross-Merchandising in Television Commercials"" 13. Audience Ethnographic Criticism A Sample Study: Rona Tamiko Halualani and Leah R. Vande Berg's ""'Asian or American': Meanings In, Through, and Around All-American Girl"" 14. Cultural Criticism: General Approaches Two Sample Studies: Heather L. Hundley's ""The Naturalization of Beer in Cheers; Cathy Sandeen's ""Success Defined by Television: The Value System Promoted by PM Magazine"" 15. Cultural Criticism: Mythic, Feminist, and Psychoanalytic Approaches Three Sample Studies: Susan Owen's ""Vampires, Postmodernity and Postfeminism: Buffy the Vampire Slayer""; Robert Westerfelhaus and Teresa A. Combs's ""Criminal Investigations and Spiritual Quests: The X-Files as an Example of Hegemonic Concordance in Mass-Mediated Society""; Sonia Livingstone and Tamar Liebes's ""Where Have All the Mothers Gone? Soap Opera's Replaying of the Oedipal Story"" V. Ethics and the Critical Approach 16. Television, Ethics, and Criticism"

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