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Full Product Details

Author:   Alexander Bieri
Publisher:   Liverpool University Press
Imprint:   Liverpool University Press
Volume:   1
Dimensions:   Width: 16.30cm , Height: 1.50cm , Length: 23.90cm
Weight:   0.386kg
ISBN:  

9781781381373

ISBN 10:   1781381372
Pages:   146
Publication Date:   29 October 2014
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Foreword by David A. Leitch, Secretary General of the ICA 1. Marking Out the Extremes in Corporate History Stick or Twist? Or: What Has the Company Ever Taught Us? - Jonathan Steffen Business History or Corporate Communication - Professor Clemens Wischermann 2. Novel Approaches in Corporate History: Selected Examples Objective? Me? - Henning Morgen Do the Archivists Have the Right to do History? - By Dr. Lionel Loew 3. Historical Writing: No More Tales of Heroes and Myths! The Application of Social Science Theories in Corporate History - Dr. Thilo Jungkind The Biographer’s Power and Private Archives - Professor Birgitte Possing Company history as an opportunity and challenge for university academics: the example of the Günther Quandt group from the nineteenth century to 1954 - Professor Joachim Scholtyseck 4. Scientific Credibility and Getting Across the Message: Can we Bridge the Gap? Between Credibility, Mutual Trust and Corporate Interests: Regional Business Archives as Partners of Historical Research and Economic Business - Dr. Karl-Peter Ellerbrock Don’t Waste your Money! Forget a Jubilee Book! - Dr. Thomas Inglin 5. The Global Scale of Corporate History: Changing Expectations in Changing Environments Archives and Collections in the 21st Century: From Drab to Sexy? - Alexander L. Bieri The View from the Ivory Tower: The Academic Perspective on the Strategic Value of Corporate History and Heritage - Paul Lasewicz, IBM Inc. 75 Years of Toyota: Toyota Motor Corporation’s Latest Shashi and Trends in the Writing of Japanese Corporate History - Yuko Matsuzaki Bibliography Index

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Alexander Bieri is Curator of The Roche Historical Collection and Archive.

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