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OverviewIt's a common complaint that a presidential candidate's style matters more than substance and that the issues have been eclipsed by mass-media-fueled obsession with a candidate's every slip, gaffe, and peccadillo. This book explores political communication in American presidential politics, focusing on what political insiders call message. Message, Michael Lempert and Michael Silverstein argue, is not simply an individual's positions on the issues but the craft used to fashion the creature the public sees as the candidate. Lempert and Silverstein examine some of the revelatory moments in debates, political ads, interviews, speeches, and talk shows to explain how these political creations come to have a life of their own. From the pandering Flip-Flopper to the self-reliant Maverick, the authors demonstrate how these figures are fashioned out of the verbal, gestural, sartorial, behavioral-as well as linguistic-matter that comprises political communication. Full Product DetailsAuthor: Michael Lempert (University of Michigan) , Michael Silverstein, M.a (University of Chicago)Publisher: Indiana University Press Imprint: Indiana University Press ISBN: 9786613858559ISBN 10: 6613858552 Pages: 283 Publication Date: 08 August 2012 Audience: General/trade , General Format: Electronic book text Publisher's Status: Active Availability: In stock We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |