Overview
Modern society is plagued by health epidemics: obesity, record levels of loneliness, increasing mental health problems and various forms of addiction. From the outside, all these issues might not seem related. But a single phenomenon actually ties them all together: superstimuli. Superstimuli are behaviours, objects and social cues that are exaggerated, unnatural versions of things we have evolved to want and need. This hard-wired evolutionary response is why we lust after airbrushed people online, binge on fake ultra processed food and struggle to stop scrolling on social media, even when it makes us feel bad. This lack of control isn't because we are weak. It's because powerful companies spend billions creating superstimuli that manipulate our biology for profit, leaving us unhealthy and unhappy as a consequence. In Super Stimulated, international bestselling author and scientist Nicklas Brendborg shows how we can resist this hijacking of our natural instincts, recognise superstimulus traps, and take control of our bad habits to live longer, healthier lives.
Full Product Details
Author: Nicklas Brendborg
Publisher: Hodder & Stoughton
Imprint: Hodder Paperback
Dimensions:
Width: 15.20cm
, Height: 2.40cm
, Length: 23.20cm
Weight: 0.374kg
ISBN: 9781399735155
ISBN 10: 1399735152
Pages: 304
Publication Date: 26 June 2025
Audience:
General/trade
,
College/higher education
,
Professional and scholarly
,
General
,
Tertiary & Higher Education
Format: Paperback
Publisher's Status: Active
Availability: Available To Order
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Reviews
In Super Stimulated, Nicklas Brendborg brilliantly unpacks how modern life hijacks our ancient biology - designing environments that exploit our instincts and hardwire us for unhealthy habits. As a scientist, I found it both sobering and empowering. This book is a call to awareness - and a toolkit for reclaiming our agency in a world that profits from our overstimulation. -- Dr Jenna Macciochi
Author Information
Nicklas Brendborg (b. 1995) is a Danish scientist and author. His international bestseller Jellyfish Age Backwards has been translated to more than 30 languages and was shortlisted for the Royal Society Science Book Prize. He is the youngest ever author to have been shortlisted for this award. Brendborg holds bachelor's and master's degrees in molecular biomedicine and biotechnology from the University of Copenhagen and is now a PhD student in molecular biology. He has been recognised by, among others, the Novo Nordisk International Talent Program and the Novo Nordisk Scholarship Program. The second book in his series of popular science books about longevity, Super Stimulated (Vanedyr) was a bestseller in Denmark in 2023 and is also being translated across the globe.
