Overview

Full Product Details

Author:   Andy Green
Publisher:   Kogan Page Ltd
Imprint:   Kogan Page Ltd
Edition:   4th Revised edition
Dimensions:   Width: 15.60cm , Height: 1.90cm , Length: 23.40cm
Weight:   0.500kg
ISBN:  

9780749456504

ISBN 10:   0749456507
Pages:   272
Publication Date:   03 December 2009
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Out of Print
Availability:   In Print  
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

Table of Contents

Chapter - 00: Introduction; Chapter - 01: A definition of ‘creativity’; Chapter - 02: Creativity: some myths debunked; Chapter - 03: How you think in ‘boxes’; Chapter - 04: The creative process; Chapter - 05: Green Light thinking: creative techniques; Chapter - 06: Green Light thinking: brainstorming; Chapter - 07: Creativity – the consultation tool; Chapter - 08: Red Light thinking: the evaluation of ideas; Chapter - 09: Creativity is not just for photocalls; Chapter - 10: Creativity and social media; Chapter - 11: The creative meme master; Chapter - 12: Obstacles to creativity; Chapter - 13: You are never more than 12 feet from an opportunity; Chapter - 14: The ‘creative diamond’; Chapter - 15: The creative individual; Chapter - 16: Creating a creative culture; Chapter - 17: The ethics of creativity: lies, damned lies and impropaganda; Chapter - 18: The future of creativity; Chapter - 19: Award ceremony; Chapter - 20: Interested in finding out more?

Reviews

[A] must for any business's PR department. - Midwest Book Review

[A] must for any business's PR department. - Midwest Book Review

Author Information

Andy Green is a Fellow of the CIPR and is a leading expert on communications and creativity. He is the driving force behind the Wakefield Media and Creativity Centre, a partner with Wakefield-based GREEN communications and creativity consultancy creativity@work. He is also the author of Effective Personal Communication Skills for Public Relations (also published by Kogan Page).

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