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OverviewCreativity is like an iceberg - the resulting new idea, or novel solution is only 10% of the effort. The other 90% is the complex interplay of thinking skills and strategies, personal and motivational properties that activate these skills and strategies, and the social and organizational factors of the environment that influence the creative process. Creativity in Engineering focuses on the Process, Person, Product, and Place to understand when and why creativity happens in the engineering environment and how it can be further encouraged. Special Features: Applies findings in creativity research to the engineering arena Defines engineering creativity and differentiates it from innovation Discusses personality and motivational factors that impact creativity Clarifies the role of creativity in the design process Details the impact of thinking skills and strategies in creativity Identifies the role the organization and environment plays in encouraging creativity Full Product DetailsAuthor: David H Cropley (University of South Australia, School of Engineering, South Australia)Publisher: Elsevier Science Publishing Co Inc Imprint: Academic Press Inc Dimensions: Width: 15.20cm , Height: 2.30cm , Length: 22.90cm Weight: 0.700kg ISBN: 9780128002254ISBN 10: 0128002255 Pages: 348 Publication Date: 27 January 2015 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: Manufactured on demand ![]() We will order this item for you from a manufactured on demand supplier. Table of ContentsChapter 1 - Introduction Chapter 2 - The Importance of Creativity in Engineering Chapter 3 - Phases: Creativity and the Design Process Chapter 4 - Product: The Creativity of Things Chapter 5 - Process: Generating Creative Ideas Chapter 6 - Person: The Who of Creativity Chapter 7 - Press: Creativity and the Role of the Environment Chapter 8 - Innovation: Exploiting Creativity Chapter 9 - Creativity Training Chapter 10 - Embedding Creativity in Engineering EducationReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |