Creativity and Innovation in the Fashion Business: Contemporary Issues in Fashion Design and Product Development
Author:   Helen Goworek ,  Fiona Bailey
Publisher:   Taylor & Francis Ltd
ISBN:  

9781032365824


Pages:   236
Publication Date:   11 October 2024
Format:   Hardback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Creativity and Innovation in the Fashion Business: Contemporary Issues in Fashion Design and Product Development


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Author:   Helen Goworek ,  Fiona Bailey
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.630kg
ISBN:  

9781032365824


ISBN 10:   103236582
Pages:   236
Publication Date:   11 October 2024
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

1. Introduction, 2. Key sources of Creative Inspiration in the Fashion Business, 3. Technical Aspects of Innovation in the Fashion Business, 4. Applying Innovation Theory to the Fashion Business, 5. Creativity and Innovation in the Fashion Business, 6. Sustainability and Innovation in the Fashion Business, 7. Creativity and Innovation in the Fashion Business for Fashion Brands and Ready-to-Wear Fashion, 8. Innovation in the Mass-Market Fashion Business

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Author Information

Helen Goworek PhD is Professor in Marketing and MSc Marketing Programme Director at Durham University, UK. Helen’s prior experience of working in the fashion industry in buying and design for retailers and manufacturers for several years influences her research in the fields of product development, retailing and sustainability. Fiona Bailey is Programme leader in Fashion Management at De Montfort University, UK. Fiona’s research focuses on Gen Z’s online search behaviour and UX design strategies for fashion retailers. She has over 20 years experience in the fashion industry, as a buyer for one of the UK’s biggest retailers, Next, and as an entrepreneur, jointly setting up the award-winning, sustainable, girlswear brand Kingdom of Origin. She regularly contributes to BBC radio as a retail business expert and holds a BA in Business Management with languages from Edinburgh Napier University, UK and a MA in Design Management from De Montfort University, UK.

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