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OverviewCreativity and Innovation for Managers will appeal to any manager responsible for getting more out of a business. Creative thinking, creative problem solving and creative idea generation have become essential business drivers. This book provides an excellent executive briefing for senior management to understand what business creativity is, how it can benefit the company, and how to get the most out of it. It looks at the pitfalls on the road to innovation and the ways to avoid them, pulling together the experiences of key practitioners in the field both in the UK and the US. By concentrating on the essentials, Creativity and Innovation In Brief is a waffle-free approach to creativity, providing a quick action focused and accessible insight into a complex topic. It provides; - a practical approach to business creativity without the hype; - an agenda for making innovation happen in your business - a real world view. Full Product DetailsAuthor: Brian CleggPublisher: Taylor & Francis Ltd Imprint: Butterworth-Heinemann Ltd Dimensions: Width: 15.60cm , Height: 0.60cm , Length: 23.40cm Weight: 0.240kg ISBN: 9780750642552ISBN 10: 0750642556 Pages: 128 Publication Date: 27 April 1999 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: Out of stock The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available. Table of ContentsReviews'Brian Clegg provides a most readable and engaging overview which will appeal particularly to senior managers who are looking for ways to stimulate creativity and innovation in their organizations.' 'This overview will appeal to the senior leaders of both commercial and not-for-profit sectors.' Keith Milmer B.Tech, Ph.D, MBA, Director, 2 Year MBA Ashridge Management College At the end, i found myself wanting to go back to old well known sources to re-read them, to look out previously unaccessed sources and to learn more about creativity and innovation. In short, Clegg's book is both an excellent introduction to business creativity as a topic and an excellent advocate of its central importance as a management/organisational tool. It is well worth reading. The Journal of the Institute of Public Sector Management 'Brian Clegg provides a most readable and engaging overview which will appeal particularly to senior managers who are looking for ways to stimulate creativity and innovation in their organizations.' 'This overview will appeal to the senior leaders of both commercial and not-for-profit sectors.' Keith Milmer B.Tech, Ph.D, MBA, Director, 2 Year MBA Ashridge Management College At the end, i found myself wanting to go back to old well known sources to re-read them, to look out previously unaccessed sources and to learn more about creativity and innovation. In short, Clegg's book is both an excellent introduction to business creativity as a topic and an excellent advocate of its central importance as a management/organisational tool. It is well worth reading. The Journal of the Institute of Public Sector Management Author InformationPublished in association with the Institute of Management Tab Content 6Author Website:Countries AvailableAll regions |