Creativity and Advertising: Affect, Events and Process
Author:   Andrew McStay
Publisher:   Taylor & Francis Ltd
ISBN:  

9780415519540


Pages:   192
Publication Date:   05 April 2013
Format:   Hardback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Our Price $305.00 Quantity:  
Add to Cart

Share |

Creativity and Advertising: Affect, Events and Process


Overview

Full Product Details

Author:   Andrew McStay
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Dimensions:   Width: 15.60cm , Height: 1.50cm , Length: 23.40cm
Weight:   0.520kg
ISBN:  

9780415519540


ISBN 10:   0415519543
Pages:   192
Publication Date:   05 April 2013
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

1. Introduction 2. Strangely revealing 3. The poetics of advertising 4. A Playful combinations 5. Sensational dimensions 6. I’m with stupid: vivid living, transgression and dirt 7. Creativity and the Counter-Enlightenment 8. Embodying culture 9. Concrescence and the unfashionably new 10. Excessive media 11. Conclusions

Reviews

"""Creativity and Advertising would be useful to Ph.D. students studying the philosophy of creativity or teachers who teach in-depth about creative processes and their potential."" - Heather Crandall, Gonzaga University, Communication Research Trends"


Creativity and Advertising would be useful to Ph.D. students studying the philosophy of creativity or teachers who teach in-depth about creative processes and their potential. - Heather Crandall, Gonzaga University, Communication Research Trends


Author Information

Andrew McStay is a Lecturer in Media Culture at Bangor University. His previous publications include The Mood of Information (2011), Digital Advertising (2009) and Media Studies: Texts, Production and Context (2009, co-authored with Long, Wall, and Bakir).

Tab Content 6

Author Website:  

Countries Available

All regions
Latest Reading Guide

NOV RG 20252

 

Shopping Cart
Your cart is empty
 Shopping cart
Mailing List

 

Sign up now