Overview

Full Product Details

Author:   Polly Guerin
Publisher:   Bloomsbury Publishing PLC
Imprint:   Fairchild Books
Edition:   2nd edition
Dimensions:   Width: 21.60cm , Height: 2.70cm , Length: 27.90cm
Weight:   0.844kg
ISBN:  

9781563672507

ISBN 10:   1563672502
Pages:   496
Publication Date:   01 May 2005
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand  
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Chapter 1: A Visual Marketing Tool Chapter 2: The Fashion Forecasting Process Chapter 3: Colour Forecasting Chapter 4: Creative Visual Boards Chapter 5: Romancing Leather and Fur Chapter 6: Creative Presentations at the Fibre, Fabric, and Manufacturing Level Chapter 7: The Retail Challenge Chapter 8: The Fashion Show Circuit: New York/London/Paris/Milan Chapter 9: The French Connection Chapter 10: International Trade Shows Chapter 11: Fashion Show Production Chapter 12: Cosmetics and Fragrance Industry Chapter 13: Men's Wear Chapter 14: Toy Industry Chapter 15: Internet NEW TO THIS EDITION: -Coverage of the home furnishings and toy industries -Analysis of e-commerce, from designing a Web page to driving traffic to that site -Four-page colour insert -Profiles on industry executives and professionals in each area -End-of-chapter readings from trade and consumer publications -Appendices listing forecasting services, trade associations and industry organisations TEXT FEATURES: -Instructor's Guide includes a sample course calendar, projects and additional readings for each chapter, and a midterm and final project

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Author Information

Polly Guerin is an adjunct professor at the Fashion Institute of Technology where she has taught creative fashion presentations, introduction to the fashion business, product knowledge and consumer motivation. She is a professional fashion consultant whose first job was as reporter for Women's Wear Daily. In addition to Creative Fashion Presentations, Guerin has published articles in magazines such as Art and Antiques, Doll World and Doll House Miniatures and is host and creator of a radio show, The Daily Candy, for FIT's radio station. She is a member of The Fashion Group International, Trends and the Art Deco Society of New York and is involved with the High School of Fashion Industries.

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