Creative Direction in a Digital World: A Guide to Being a Modern Creative Director

Author:   Adam Harrell
Publisher:   Taylor & Francis Ltd
ISBN:  

9781138847514


Pages:   136
Publication Date:   01 September 2016
Format:   Paperback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Creative Direction in a Digital World: A Guide to Being a Modern Creative Director


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Full Product Details

Author:   Adam Harrell
Publisher:   Taylor & Francis Ltd
Imprint:   CRC Press
Dimensions:   Width: 17.80cm , Height: 0.50cm , Length: 25.40cm
Weight:   0.140kg
ISBN:  

9781138847514


ISBN 10:   1138847518
Pages:   136
Publication Date:   01 September 2016
Audience:   Professional and scholarly ,  College/higher education ,  Professional and scholarly ,  Professional & Vocational ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Introduction Part I: Learn and Design Chapter 1: Understand Your Audience Chapter 2: What You Should Know about Branding Chapter 3: The Process of Ideation and Concepting Chapter 4: The Elements of Great Design Chapter 5: Creating Narrative with Animation and Video Chapter 6: Making Your Message Spread Chapter 7: The Innovation Trap Part II: Building and Showing Chapter 8: Guide to Digital Prototyping Chapter 9: Designing Digital Experiences Chapter 10: Presenting Chapter 11: Keeping Yourself and Your Team Happy

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Author Information

Adam Harrell is an entrepreneur and digital creative residing in Atlanta, GA. He's the author of ""Creative Direction In A Digital World"" and is a co-founder of Nebo Agency - one of the south's largest independent digital agencies. Adam's work has been covered in the LA Times, USA Today and recognized by the Addy's, Webby's and numerous other marketing awards.

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