Overview

While many people in business have strong analytic skills, creativity has been undervalued in many organisations. The authors draw attention to creative thinking and action and how this can be used to solve business problems and improve performance. They show how some companies have achieved success as a result of creativity and provide a step by step guide for companies and individuals to become more creative. The book also contains numerous scenarios that encourage the reader to solve problems imaginatively and to apply these creative thoughts to their own business problems.

Full Product Details

9780333997352

Table of Contents

Reviews

'Another goodie from Palgrave's strong selection for this half of the year.' - Keith Clark, The Bookseller 'If you want a book to help you get your creative processes functioning up to speed then you could do a lot worse than start with this one.' - Accountancy Ireland 'Tim bills and Chris Genasi's new book turns conventional wisdom on its head and provides a practical step-by-step guide that enables all managers to get to grips with creativity, and apply it to everyday business problems... Creative Business is written in the best tradition of self0help books; it is plain speaking, practicalk and well worth the read.' - Stuart Gitsham, Financial Adviser

Author Information

CHRIS GENASI has over fifteen years' experience as a public relations consultant. He specializes in the management of corporate and brand reputation and has advised multinational companies including Nestle, Unilever, Toyota and BT. He works for Weber Shandwick, one of the world's largest PR consultancies, where he focuses on corporate and brand communication strategy, issues management and corporate social responsibility. - TIM BILLS is CEO of Arbil Ltd., one of the largest privately owned lifting gear companies in Europe. He has many years' experience in leading innovative and highly successful strategies for expanding businesses into new markets.

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