Creative Arts Marketing

Author:   Catherine O'Sullivan ,  Catherine O'Sullivan ,  Terry O'Sullivan ,  Terry O' Sullivan
Publisher:   Taylor & Francis Ltd
ISBN:  

9780750622370


Pages:   368
Publication Date:   23 October 1995
Format:   Paperback
Availability:   Awaiting stock   Availability explained


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Creative Arts Marketing


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Overview

'Creative Arts Marketing' is a practical introduction to the wide range of marketing principles and practices used by those marketing the performing and visual arts. 'Creative Arts Marketing' also looks at the bigger picture. The political, sociological and economic factors which affect people working in the arts are examined enabling readers to consider the function of marketing from a more strategic standpoint. Thus the book integrates the principles of marketing theory with the realities of working in an arts organization. 'Creative Arts Marketing' includes numerous examples and case studies showing how different marketing techniques have worked for a diverse range of arts organizations. It will be invaluable both to students on arts management courses as well as arts managers, marketers and administrators looking for practical guidance on how to market their organizations most effectively.

Full Product Details

Author:   Catherine O'Sullivan ,  Catherine O'Sullivan ,  Terry O'Sullivan ,  Terry O' Sullivan
Publisher:   Taylor & Francis Ltd
Imprint:   Butterworth-Heinemann Ltd
Dimensions:   Width: 18.90cm , Height: 2.10cm , Length: 24.60cm
Weight:   0.734kg
ISBN:  

9780750622370


ISBN 10:   0750622377
Pages:   368
Publication Date:   23 October 1995
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Out of Print
Availability:   Awaiting stock   Availability explained

Table of Contents

Introduction; The arts: the market and the environment; Audiences; Marketing research; Product; Pricing and income generation; Promotion; Making the arts available; Marketing planning; Managing the marketing function; Cases - Temple Bar Properties Ltd.; Song for a Sanctuary: promoting Asian new writing on tour; The Mumford Theatre; Charivari: touring to rural communities; Tetley's Brewery Wharf: developing a new venue; The West Yorkshire Playhouse: developing a corporate image; Cambridge Arts Theatre; Index.

Reviews

'This publication is an essential textbook for both arts practitioners and students intending to pursue a career in arts management. The authors have successfully proceeded a publication which is a practical guide to the principles of marketing and promoting the arts at a time when attracting new audiences and retaining the interest of existing ones has never been more essential. The text is written in an uncomplicated clear style and will be of value to arts managers working in the public, private and voluntary sectors.' 'This book is not only a practical guide but also looks at the biiger picture - political, sociological and economic factors - enabling readers to consider the function of marketing from a strategic standpoint.'


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