Overview

The extreme prevalence of poverty in today’s world calls us urgently for action. Yet the poor harbour a potential for consumption, production, innovation and entrepreneurial activity that is largely untapped. This report shows how entrepreneurs can serve the poor as clients and customers and can also include the poor as producers, employees and business owners. The report’s main message: business with the poor can create value for all. The publication draws on 50 specially commissioned case studies of businesses that have successfully included the poor, despite the constraints, and created value for all. The cases afford the wealth of ideas for inclusive business models.

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