Creating Responsible and Inclusive Fashion Brand Narratives: Theory and Practice

Author:   Emily Huggard
Publisher:   Taylor & Francis Ltd
ISBN:  

9781032851419


Pages:   156
Publication Date:   05 September 2025
Format:   Paperback
Availability:   Not yet available   Availability explained
This item is yet to be released. You can pre-order this item and we will dispatch it to you upon its release.

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Creating Responsible and Inclusive Fashion Brand Narratives: Theory and Practice


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Full Product Details

Author:   Emily Huggard
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.300kg
ISBN:  

9781032851419


ISBN 10:   1032851414
Pages:   156
Publication Date:   05 September 2025
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   Not yet available   Availability explained
This item is yet to be released. You can pre-order this item and we will dispatch it to you upon its release.

Table of Contents

Preface Acknowledgements Part 1: Sustainability and Environmental Justice Introduction to Part 1: Sustainable Fashion Communication Emily Huggard Chapter 1: The Evolution of Fashion Brand Narratives Emily Huggard Chapter 2: Decolonizing Fashion Brand Sustainability Narratives Emily Huggard and Pramila Choudhary Chapter 3: No Marketing: Communicating Commitment to Fair-trade Principles, the Environment, and Workers' Rights Melody Serafino Chapter 4: Mediatized Sustainability: Branded Digital Fashion Consumption Daniel Drak Part 2: Equity, Inclusion, and Social Justice Introduction to Part 2: Equity, Inclusion and Social Justice Edward Salazar Celis and Emily Huggard Chapter 5: Redefining Brand-Artisan Collaborations: Coloniality and Transformations in Latin American Fashion Edward Salazar Celis Chapter 6: Walk in Beauty: Preserving Indigenous Cultural Heritage Sariah Park and Bella Trigg Chapter 7: Embodying the Fat Liberation Movement via Brand Narratives Leila Kelleher Chapter 8: Towards A Social Turn in Fashion: Insights from Socially Engaged Art Jason Kass List of Contributors Index

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Author Information

Emily Huggard is Assistant Professor of Fashion Communication at Parsons School of Design, New York, USA.

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