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9781538150221

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This useful and practical guide for front-line museum professionals offers a framework for ensuring stronger museum experiences by illuminating the important touchpoints and opportunities for meaningful connections between visitors and staff. -- Antoniette M. Guglielmo, Ph.D., Director, Museum Leadership Institute Colleen Higginbotham translates her years of experience and insights from the front lines into a blueprint for organizations looking to debunk that myth that museums can't be secure and welcoming at the same time. Creating Great Visitor Experiences: A Guide for Museum Professionals is a must-have volume for museums of every size and content area. -- Anne Corso, Executive Director, Southern Vermont Arts Center

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Colleen Higginbotham is the Deputy Director for Visitor Experience at the Chrysler Museum of Art in Norfolk, VA. She has over 25 years of customer service management experience and is passionate about creating individual experiences and matching the right service to the right visitor.

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