Overview

Illuminate Your EPIC Executive Brand and Supercharge Your Career! Why leave your professional reputation to chance when you can design an intentional executive brand that sets you apart and propels you, your organization, and others forward? Step confidently into the spotlight with Create Your EPIC Executive Brand, a transformative workbook designed for leaders and executives who aspire to Elevate their professional Presence, Influence, and Connectivity. Whether you are a seasoned executive seeking a fresh edge or an ambitious leader ready to rise, this workbook by Carol Bergeron delivers a proven, four-phase process to help you clarify your unique talents, strengths, and aspirations, communicate your executive brand, craft a compelling narrative adaptable for any occasion, and consistently show up as your true self in daily life. What sets this workbook apart is its simplicity in fostering deep reflection and actionable outcomes. The four-phase journey includes: Clarifying Who You Are Now: Revisit your life's story and core values. Surface your mix of superpowers, talents, and leadership qualities through your own lens as well as the lens of others. Declaring Your Aspirations: Set bold leadership goals and define the positive feelings and experiences you want others to have when routinely engaging with you. Crafting Your Narrative: Shape your unique executive brand that adapts seamlessly to any occasion from introductions at industry conferences, the pursuit of bigger leadership roles, and delivery of keynote speaking engagements to your social media biography descriptors. Action Planning: Develop a plan that makes your authentic brand a reality in daily interactions, transforms strengths into superpowers, cultivates rich relationships in your organization and industry, and contributes to your brand and visibility as well as your organization. By completing this journey, you'll better understand yourself and build a strong foundation for confidently leading teams that drive profound results, presenting your value in high-stakes forums, cultivating influential networks, contributing to your organization's brand, amplifying your professional presence within your organization and across your industry, and achieving new heights in your career and leadership legacy. More than a guide, Create Your EPIC Executive Brand is a catalyst for personal and professional transformation. With clear instructions for reflections, inspiring examples, and a focus on actionable results, it is the essential resource for any busy leader ready to Elevate their Presence, Influence, and Connectivity to supercharge their career. Invite a trusted colleague or small group of peers to join you on this journey, giving you the opportunity to test and refine your authentic brand in a supportive, collaborative environment allowing you to gather valuable feedback before sharing it more broadly. Carol Bergeron's acclaimed publications - Create Your EPIC Executive Brand, People Succession: Lessons from Forward Thinking Executives in Middle-Market Companies, and Take the Retirement Life Design Challenge - empower career achievers to navigate pivotal transitions with confidence. Each title delivers actionable strategies and inspiration for professionals who aspire to elevate their impact, lead boldly, and shape a lasting legacy.

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CAROL BERGERON, president of Bergeron Associates and a seasoned leadership and organization coach and consultant with 25+ years of experience, helps individuals, teams, and organizations turn trying transitions into triumphs. Known for her strategic mindset, collaborative spirit, and coaching approach rooted in self-discovery, she helps people build on their strengths and aspirations, navigate unique paths forward, and achieve meaningful, lasting outcomes. Recognized for her track record of positive impact across life sciences, healthcare, technology, professional services, manufacturing, and nonprofit sectors, her focus is on strategic visioning, multi-generational leadership development, and professional and personal transition coaching including retirement life design.As an author, Carol is dedicated to broadening her impact beyond direct clients. She has authored three books including Create Your EPIC Executive Brand, which provides guidance to executives seeking to elevate their presence, influence, and connectivity. Her other acclaimed works include Take the Retirement Life Design Challenge, which supports individuals crafting modern retirement lifestyles, and People Succession: Lessons from Forward Thinking Executives in Middle-Market Companies, offering insights into leadership pipeline development. She shares additional wisdom through her blog/newsletter, Transition Touchpoints, empowering readers to navigate challenging transitions with confidence; follow her on LinkedIn, Meta, or the Talent Magnet Series. When not working, Carol enjoys watercolor painting and spending time with her husband. Together they enjoy cooking, gardening, traveling, and hiking with their two adventurous dogs Wiley (named after Wiley Coyote) and Piper (who look very much like a fox). Carol's personable style and genuine commitment to helping others shine makes her a trusted guide for anyone seeking to thrive through change. Learn more at: www.BergeronAssociates.com

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