Overview

The author, entrepreneur extraordinaire, recounts the lessons he learned that ensured his success in numerous businesses over 40 years, with the central theme that he had no prior experience in any of those fields. His approach, therefore, was creative rather than administrative since he had no well-accepted rules to follow and lacked both a supposed road map to success and we've always done it this way mentality. The authors cover topics that include how to compete in our monopolistic environment, for example, big government with regulations, big banks with all the money, and big corporations with political influence, the value of creativity, which means imagination plus reason (but without fantasy) and curiosity, or fostering an inquisitive mind to keep learning; how to be well prepared by doing your homework and seeking out customers for advice; and always being passionate about your work. Through insights and engaging stories in this book, you'll learn how to be creative, challenge convention, and seize unexpected opportunities that are not only liberating but make all the difference in your career. Whether you are an entrepreneur or a small business owner, changing careers, or just entering the workforce, This book delivers the inspiration and guidance you need to climb the ladder of your choice.

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