Overview

In the modern business world, distribution is king. Impactful products and extraordinary ideas are no longer enough to guarantee success for today's digital creators. To improve sales, gain influence, increase engagement, and make an impact, how and where you distribute your work is more important than the work itself. In Create Once, Distribute Forever, digital marketing strategist Ross Simmonds provides a comprehensive guide for utilizing distribution as your most powerful marketing strategy. You'll learn the ins and outs of distribution, how to overcome roadblocks in the process, why remixing and republishing content is important, and how to uncover the most profitable distribution channels for your business. With real-world examples, helpful checklists, and a step-by-step playbook for generating your own distribution plan, Create Once, Distribute Forever is a must-read for all entrepreneurs wanting to unlock efficiency, brand awareness, and sustainable success through distribution.

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9781544541273

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Reviews

"""Creating content is only half of the game. The other half is knowing how to get eyeballs on your content, and there's no one better to teach you about content distribution and content marketing than Ross. Get the highlighter ready."" - Dave Gerhardt, Founder, ExitFive.com and former startup CMO ""Everyone talks about the importance of distribution. This book actually teaches you how to do it."" - Peep Laja, CEO of Wynter, Founder of CXL.com + Speero ""If you're spending hours creating outstanding content, congrats! You've mastered the first part of content marketing. In this book, Ross teaches the second part-the part that most marketers miss out on-content distribution. It's a must-read."" - Katelyn Bourgoin, CEO & Lead Trainer of Customer Camp ""Creating content that nobody finds is an expensive mistake. If content is 'king, ' distribution is the chariot, and this book is the roadmap."" - Jay Baer, bestselling author of Talk Triggers"

Author Information

Ross Simmonds is an entrepreneur and marketing strategist who helps brands utilize content marketing, social media, and digital channels to achieve their business goals. He's the founder of Foundation Marketing, a B2B content marketing agency that combines data and creativity to support successful and ambitious software brands. Named one of the most influential marketers in the world by multiple marketing publications and firms, Ross has received the Harry Jerome Young Entrepreneur Award and been named one of the Top 50 CEOs in Atlantic Canada. He's been published or featured in Forbes, HuffPost, and VentureBeat, and on BET and CBC, among other media outlets. He enjoys traveling and is a frequent speaker at global digital marketing conferences for small, medium, and enterprise brands.

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