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Christopher Loughlan's formal background training is in the field of research and development working in public health care settings. From there he led a spin-out which grew into a leading UK consultancy specialising in research-based evaluation. The bulk of this latter work featured evaluating outcome and impact of major public sector investment. He holds a fellowship with the NCEE in enterprise and entrepreneurship education and has led developments in university teaching. He has authored three books on creativity, innovation and entrepreneurship. The latest 'chapter' of his work has involved a move into the support of developing creative ideas that can add value in a community. This work encompasses idea generation, idea refinement, prototype design, testing out ideas, analysing feedback & data and scaling up a business idea. See the power of the imagination at... www.imagination-works.uk Andrew Keith Walker is a writer and podcaster. In 1998 he co-founded a UK top 100 creative agency - winning awards as a digital designer, creative director and copywriter working with global brands. In 2008 he cofounded Semetric a machine-learning big data analytics company (later acquired by Apple), and Tweetminster, a ML-powered news & sentiment analysis company. As a journalist and commentator, Andrew has covered technology stories for BBC Radio 4, and written for The Guardian, The Independent, Huffington Post and the BBC. He has regularly appeared on Sky News, CNN, Bloomberg and BBC Radio. He was also a founding partner of the Child Exploitation and Online Protection Centre (CEOP) and worked extensively in online child safety. Andrew was the first person to interview a world leader live with a Twitter Q&A audience, and pioneered the use of social media with newspapers, the BBC and ITV.

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