Overview

Craving the Futureprovides radically new perspectives and useful tools for anyone seeking to create a better future. Author and Innovation Executive Michael Perman provides insights from extensive research on how to transform our deepest desires into new, bold, innovative realities. Perman's research reveals fascinating new dimensions to the way culture shapes the concept of craving. Specifically, he has discovered that what people crave in their lives is changing from urgent demands for things like cigarettes, coffee, or even tacos, to more meaningful quests for new sensations and purpose. Craving the Futureoffers imaginative ideas, methodical tools, and inspiring profiles of innovation luminaries--all mindfully crafted to help you shape what is coming next for yourself or your organization. The book also features a unique design that makes it delightful to experience, easy to digest, and fun to share.

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9780578220925

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Michael Perman galvanizes teams to think and act differently about the future, leading prosperity, growth and positive social change. Over his career, Michael has provided brand strategy, insights and innovation advice to a broad spectrum of brands including, Levi's, Banana Republic, Athleta, Nike, Adidas, Starbuck, US Navy, Hyatt Corporation, Williams-Sonoma, American Signature Furniture, Del Monte, General Mills and more. Michael is CEO of C'EST WHAT? LLC, Purveyors of Mindfully Crafted Innovation Futures. Michael's firm provides strategic innovation consultation to large brands. Michael is regarded as an ""out there""thinker, provoking interesting conversations and inspiring imagination of people around him. Michael is a sought after public speaker and leader of unique, multi-sensory innovation workshops that build esprit de corps and generate bold ideas and innovation strategies. He leads teams with confidence to move ideas from ""fuzzy to fruition"" Michael craves culinary arts, trail running in the woods, writing (duh), inspiring creativity in others, mindfully crafted futures and smoked salmon. He lives in Portland, Oregon - an innovation hotbed.

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