Overview

Crash Course in Marketing gives the librarian with little formal training, a member of the friends of the library who would like to help with marketing, or someone who has had little experience with marketing to gain skills needed to build a marketing plan for their library. Examples from libraries are used to illustrate the marketing elements described. Here is everything librarians, especially those in small libraries, need to know about marketing, PR, and advocacy. You'll learn what these things are, and why they make sense for the librarian in a small library. More important, this book will teach you how to perform these important tasks, including how to develop a marketing plan, how to work with the media, and how to raise money with events. Appendixes include Useful Resources for the Librarian. Created for those with little formal LIS training who are working in small, rural libraries, this entry in the Crash Course series will also be useful for librarians who are new to this area of service or need to brush up on their skills. The reader will find easy-to-follow instructions with examples to illustrate the implementation of various methods.

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9781591584308

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Reviews

Alman has practiced public relations for libraries and teaches at the U. of Pittsburgh. In the first third of this book, she outlines steps for successful library marketing, discussing strategies such as the collection of data about the community, the development of a marketing plan, the use of newsletters and annual reports, and the solicitation of grants. The remaining pages comprise case studies demonstrating marketing techniques, as well as sample posters, annual reports, and newsletters. - Reference & Research Book News Alman, a pro at marketing, gives us 58 pages of essential information about how to market any library and then fills the rest of the pages with ideas and examples that teacher-librarians can harvest for their own marketing efforts...Alman is a pro, and her suggestions and advice are excellent. - Teacher Librarian The book gives a brief but very clear and concise overview of how to develop, fund and execute a marketing campaign for a public library. Additionally the author expresses the importance of marketing knowledge for new librarians in the field. The author emphasizes that is book is especially helpful for smaller libraries but Alman's outline of a marketing plan would fit nicely into any size library's beginning campaign because it is laid out so clearly and covers many strategy points and techniques...As brief as the overview of her marketing plan formulation is, Alman really covers all the high points in a reader-friendly manner, presenting the information in such a way that librarians and library administrators can understand and make and carry out the plan without needing a marketing executive to explain jargon or techniques. From Alman's book, libraries can really get a clear idea of how to build, finance and carry out an effective, albeit simple marketing plan for their library or library programs. - Colorado Association of Libraries Drawing on material from her hands-on library marketing classes, Alman offers advice and a wide array of practical suggestions for any library looking to raise its profile in the community Extensive chapters take the reader through developing a marketing plan, from executive summary to evaluation; communicating via the media, newsletters, and more; and, finally, fund-raising. A distinguishing feature of this very helpful book is its use of real-world examples, including marketing plans, posters, and annual reports. The bibliography covers a wide selection of marketing resources within and without the library sphere, and a list of John Cotton Dana Library Public Relations Award winners (20027) is also included. In a time when all libraries need to become more proactive in promoting their resources and services, this book will be especially useful for small libraries whose budgets dont allow for marketing staff. - Booklist/Professional Reading Crash Course in Marketing may prove useful for library administration for a top-down, overarching system plan... - Public Libraries

Crash Course in Marketing may prove useful for library administration for a top-down, overarching system plan. - Public Libraries Drawing on material from her hands-on library marketing classes, Alman offers advice and a wide array of practical suggestions for any library looking to raise its profile in the community Extensive chapters take the reader through developing a marketing plan, from executive summary to evaluation; communicating via the media, newsletters, and more; and, finally, fund-raising. A distinguishing feature of this very helpful book is its use of real-world examples, including marketing plans, posters, and annual reports. The bibliography covers a wide selection of marketing resources within and without the library sphere, and a list of John Cotton Dana Library Public Relations Award winners (20027) is also included. In a time when all libraries need to become more proactive in promoting their resources and services, this book will be especially useful for small libraries whose budgets dont allow for marketing staff. - Booklist/Professional Reading Alman, a pro at marketing, gives us 58 pages of essential information about how to market any library and then fills the rest of the pages with ideas and examples that teacher-librarians can harvest for their own marketing efforts. . . . Alman is a pro, and her suggestions and advice are excellent. - Teacher Librarian Alman has practiced public relations for libraries and teaches at the U. of Pittsburgh. In the first third of this book, she outlines steps for successful library marketing, discussing strategies such as the collection of data about the community, the development of a marketing plan, the use of newsletters and annual reports, and the solicitation of grants. The remaining pages comprise case studies demonstrating marketing techniques, as well as sample posters, annual reports, and newsletters. - Reference & Research Book News The book gives a brief but very clear and concise overview of how to develop, fund and execute a marketing campaign for a public library. Additionally the author expresses the importance of marketing knowledge for new librarians in the field. The author emphasizes that is book is especially helpful for smaller libraries but Alman's outline of a marketing plan would fit nicely into any size library's beginning campaign because it is laid out so clearly and covers many strategy points and techniques . . . As brief as the overview of her marketing plan formulation is, Alman really covers all the high points in a reader-friendly manner, presenting the information in such a way that librarians and library administrators can understand and make and carry out the plan without needing a marketing executive to explain jargon or techniques. From Alman's book, libraries can really get a clear idea of how to build, finance and carry out an effective, albeit simple marketing plan for their library or library programs. - Colorado Association of Libraries

<p> Crash Course in Marketing may prove useful for library administration for a top-down, overarching system plan... - <p>Public Libraries

Drawing on material from her hands-on library marketing classes, Alman offers advice and a wide array of practical suggestions for any library looking to raise its profile in the community Extensive chapters take the reader through developing a marketing plan, from executive summary to evaluation; communicating via the media, newsletters, and more; and, finally, fund-raising. A distinguishing feature of this very helpful book is its use of real-world examples, including marketing plans, posters, and annual reports. The bibliography covers a wide selection of marketing resources within and without the library sphere, and a list of John Cotton Dana Library Public Relations Award winners (20027) is also included. In a time when all libraries need to become more proactive in promoting their resources and services, this book will be especially useful for small libraries whose budgets dont allow for marketing staff. -Booklist/Professional Reading

Author Information

Susan Webreck Alman has been interested in Interpersonal Communication for Librarians [Library Marketing, PR and Advocacy] for two decades. She teaches communication [marketing] courses to graduate students in library and information science on a regular basis. Her students are enthusiastic about her expertise and teaching style. Sue received degrees (MLS and PhD) from the University of Pittsburgh. Her career has included public service and administrative posts in libraries, and teaching at the University of Michigan. Currently, she is the director of Distance Education Services and Outreach at the University of Pittsburgh and adjunct faculty at San Jose State University.

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