Overview

Explains effective marketing strategies and identifies the tools needed to boost the visibility and increase the use of your library in the community. Marketing a library's programs or services takes more than sending out a flyer or posting an announcement on the website. Effective marketing is important for every library, as it can lead to a significant increase in library use—which is a major factor in budget justification. Crash Course in Marketing for Libraries: Second Edition will help you develop a strategic direction for your organization and identify methods for employing your best marketing and public relations strategies. Each chapter of this second edition has been updated and expanded, comprehensively addressing the planning, implementation, and evaluation stages of the marketing and public relations process in libraries. The rise of social media as a powerful marketing tool is discussed in particular detail. The authors cover topics such as planning, promoting through the use of the existing media or advertising, and assessing the project. The book's appendixes provide examples of marketing plans and projects as well as other helpful marketing resources.

Full Product Details

Author:   Susan W. Alman ,  Sara Gillespie Swanson
Publisher:   Bloomsbury Publishing Plc
Imprint:   Libraries Unlimited Inc
Edition:   2nd edition
Dimensions:   Width: 21.60cm , Height: 1.50cm , Length: 27.90cm
Weight:   0.539kg
ISBN:  

9781610698702

ISBN 10:   1610698703
Pages:   216
Publication Date:   02 December 2014
Recommended Age:   From 7 to 17 years
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand  
We will order this item for you from a manufactured on demand supplier.

Table of Contents

CONTENTS Introduction Chapter 1: The Planning Process for Your Marketing Plan Chapter 2: Develop a Marketing Plan Chapter 3: Communicate to the Community: Using the Media, Newsletters, and Annual Reports to Market the Library Chapter 4: Using Social Media to Market the Library Chapter 5: Fund-Raising Appendix A: Glossary Appendix B: Boilerplate Example Appendix C: Nominal Group Technique Appendix D: John Cotton Dana Library Public Relations Awards Appendix E: Sample Marketing Plans Appendix F: Sample Promotional Materials Appendix G: Sample Annual Appeal Appendix H: Sample Annual Reports Appendix I: Sample Newsletters Appendix J: Sample Friends of the Library Newsletters Appendix K: Sample Press Release Index

Reviews

The primary benefit of this work is that it shows marketing skills in action at public libraries across the U.S. While the content and the accompanying examples are primarily about and for public libraries, librarians in other settings will still be able to learn and benefit from this book... [T]his book will be an essential resource. The curated lists of recommended sources amd links to more information are incredibly valuable. - Marketing Library Services

"""The primary benefit of this work is that it shows marketing skills in action at public libraries across the U.S. While the content and the accompanying examples are primarily about and for public libraries, librarians in other settings will still be able to learn and benefit from this book. . . . [T]his book will be an essential resource. The curated lists of recommended sources and links to more information are incredibly valuable."" - Marketing Library Services"

Author Information

Susan W. Alman is a lecturer at San Jose State University, San Jose, CA, and she has held teaching posts at the University of Michigan and University of Pittsburgh. Sara Gillespie Swanson is assistant director for information literacy at Davidson College, Davidson, NC.

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