Crafting Tradition: The Making and Marketing of Oaxacan Wood Carvings

Author:   Michael Chibnik
Publisher:   University of Texas Press
ISBN:  

9780292712485


Pages:   304
Publication Date:   01 April 2003
Format:   Paperback
Availability:   In Print   Availability explained
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Crafting Tradition: The Making and Marketing of Oaxacan Wood Carvings


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Overview

Since the mid-1980s, whimsical, brightly coloured wood carvings from the Mexican state of Oaxaca have found their way into gift shops and private homes across the United States and Europe, as Western consumers seek to connect with the authenticity and tradition represented by indigenous folk arts. Ironically, however, the Oaxacan wood carvings are not a traditional folk art. Invented in the mid-20th century by non-Indian Mexican artisans for the tourist market, their appeal flows as much from intercultural miscommunication as from their intrinsic artistic merit. In this work, Michael Chibnik offers an in-depth look at the international trade in Oaxacan wood carvings, including their history, production, marketing and cultural representations. Drawing on interviews he conducted in the carving communities and among wholesalers, retailers and consumers, he follows the entire production and consumption cycle, from the harvesting of copal wood to the final purchase of the finished piece. Along the way, he describes how and why this ""invented tradition"" has been promoted as a ""Zapotec Indian"" craft and explores its similarities with other local crafts with longer histories. He also fully discusses the effects on local communities of participating in the global market, concluding that the trade in Oaxacan wood carvings is an almost paradigmatic case study of globalization

Full Product Details

Author:   Michael Chibnik
Publisher:   University of Texas Press
Imprint:   University of Texas Press
Dimensions:   Width: 15.20cm , Height: 2.50cm , Length: 22.90cm
Weight:   0.454kg
ISBN:  

9780292712485


ISBN 10:   0292712480
Pages:   304
Publication Date:   01 April 2003
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Preface Acknowledgments Chapter 1. Introduction Chapter 2. History of Oaxacan Wood Carving (1940-1985) Chapter 3. Contemporary Wood Carving Chapter 4. Wood-Carving Communities Chapter 5. Economic Strategies Chapter 6. Making Wood Carvings Chapter 7. Global Markets and Local Work Organization Chapter 8. Specializations Chapter 9. How Artisans Attain Success Chapter 10. Popular Journalism, Artistic Styles, and Economic Success Chapter 11. Sales in Oaxaca Chapter 12. Sales in the United States Chapter 13. Conclusion Epilogue References Cited

Reviews

"""It is hard for me to praise this book sufficiently... It is a major contribution to the field of Oaxacan/Mexican studies, as well as economic anthropology and the study of tourism and crafts."" Arthur Murphy, Georgia State University, coauthor of Social Inequality in Oaxaca: A History of Resistance and Change"


It is hard for me to praise this book sufficiently... It is a major contribution to the field of Oaxacan/Mexican studies, as well as economic anthropology and the study of tourism and crafts. Arthur Murphy, Georgia State University, coauthor of Social Inequality in Oaxaca: A History of Resistance and Change


Author Information

Michael Chibnik is Professor of Anthropology at the University of Iowa in Iowa City.

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