Overview

"In today's rapidly changing business world, the customer increasingly expects experience. ""Crafting Experiences: A Guide to CX-Compliant Brand Identity"" goes further than merely designing a brand identity that would genuinely enable its customers to become emotionally connected with it. This actionable guide is a useful resource for marketers, business owners, or beginners in bringing up a brand. It includes how to map out your customer journey, impactful visual elements, crafting consistent messaging, impactful colors, and so much more. With real-life examples and practical ways, readers will know how to build a brand that connects on a personal level, builds emotional links, and drives loyalty. This book contains invaluable knowledge for all those who want to create a brand that not merely matches but beats consumer expectations for the sake of long-term meaningful connections."

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