Crafting a Successful Small Business: Making, marketing and merchandising

Author:   Joanne Dewberry
Publisher:   Brightword Publishing
ISBN:  

9781908003423


Pages:   160
Publication Date:   30 July 2012
Format:   Paperback
Availability:   In stock   Availability explained
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Crafting a Successful Small Business: Making, marketing and merchandising


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Overview

The UK handmade market is currently riding high as our attitudes to shopping and the products we want to buy are changing. With this change comes a new wave of manufacturers - small, local and talented. If you are a producer of handmade products, or you have a craft hobby and are thinking about taking the next step and wondering how to do it, then this book has the answers. In it you will find out: - How to turn your hobby into a small business - Where to sell your products, both on and offline - How to price your products - How to develop a unique and recognisable brand - Where to start with visual merchandising - How to use social media to market your business This book not only takes you through these points in no-nonsense plain English, but also has quirky craft activities to complete along the way. Jam-packed with top hints and tips from real-life crafty small business owners in the know, this book is essential reading for anyone looking to craft their way to success!

Full Product Details

Author:   Joanne Dewberry
Publisher:   Brightword Publishing
Imprint:   Brightword Publishing
Dimensions:   Width: 13.80cm , Height: 0.80cm , Length: 21.60cm
Weight:   0.196kg
ISBN:  

9781908003423


ISBN 10:   1908003421
Pages:   160
Publication Date:   30 July 2012
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   In stock   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

Table of Contents

My Story Awards and Achievements Thanks to ... ONE: Why Choose Crafting? What skills do you need? Activity #1: Handmade Card TWO: Is the Price Right? Working out your cost price Activity #2: Fresh Face Mask THREE: Branding Fonts Colours Packaging Repetition Personal Branding To Sum Up Activity #3: Two-tier Nappy Cake FOUR: Where to Sell Market Research How I Started Selling Online Craft Sites Your Own Website Useful Information for Selling Online Craft Fairs and Markets Selling Wholesale Sale or Return Galleries Activity #4: Dribble Bib FIVE: Visual merchandising At craft fairs and markets Images Activity #5: Apron SIX: Marketing PR Social Media Facebook Page Twitter Blog Conclusion Activity #6: Granny Harris's Everyday Marmalade Conclusion and Case Studies Conclusion Case Studies - Caroline Watts - Erica Martyn - Nadine Thomas - Viv Smith - Laura Renton - Jamie Fry - Andrea Palluch - Branding Resources

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Author Information

Author Website:   http://www.harriman-house.com/pages/authors.htm?Index=17371&Author=Joanne_Dewberry

Joanne Dewberry started her first business Charlie Moo's just before the birth of her second child Megan in 2008. Disheartened by the party bags that Charlie had received at parties she decided she could do better and so Charlie Moo's was born. Not a natural crafter nor had she sewn before, Joanne soon discovered how therapeutic sewing could be. Along the way she has learnt many new business skills which she is passionate about sharing with small business owners and in particular mums. With 3 children under 5 years herself Joanne understands the constraints on mums in business. Her passion and dedication earned her the title of Dorset Business Mum of the Year 2010 along with numerous other business accolades in the past 3 years. Joanne is passionate about small business and writes a blog www.joannedewberry.co.uk providing small businesses training, advice & networking in areas of social media, marketing and juggling children and a business.

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Author Website:   http://www.harriman-house.com/pages/authors.htm?Index=17371&Author=Joanne_Dewberry

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