Overview

Get clearer thinking and better decisions with AI-without becoming a prompt engineer. CRAFT Thinking(TM) gives you a simple, five-step method that sharpens how you think, improves the questions you ask, and helps you get consistently better results from any artificial intelligence tool. It's practical, repeatable, and built for everyday work-not technical experts. When your thinking improves, your prompts improve. When your prompts improve, your decisions improve. Whether you lead a company, manage a team, or simply want to do better work with AI, this playbook gives you the structure to turn uncertainty into clarity and AI conversations into meaningful insight. AI won't make your work smarter. Clear thinking will-and CRAFT shows you how. _________________________________________________________________ CRAFT Thinking(TM) is the playbook senior leaders and boards have been missing. Philip cuts through the noise of AI and gives executives a disciplined, structured way to turn ambiguity into actionable strategy."" - Jason Odden, Board Chair & Strategic AI/Cloud Executive ""CRAFT Thinking(TM) provides a much-needed framework-transforming AI from a productivity tool into a strategic co-thinker that reveals blind spots, stress-tests assumptions, and builds the kind of layered reasoning that separates successful projects from those destined to fail."" -Matt Hanson, Director, New Ventures; Staff Advisor to the Regents

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Philip Topham is a strategic AI advisor, speaker, and creator of the CRAFT Thinking(TM) method-a framework designed to bring clarity, intentionality, and better decision-making into the AI era. With a career spanning corporate leadership, startup ventures, and board advisory, Philip combines the rigor of an engineer with the insight of a relationship-focused strategist. He's earned two U.S. patents, contributed to peer-reviewed research, and worked across industries from health tech to clean tech to biotech.. But what sets him apart Is not just his technical depth-it's his shift toward human-centered leadership.After stepping away to be a stay-at-home dad, Philip returned with a deeper understanding of what it means to lead with care and purpose. He brings that mindset into his work today, helping leaders think with AI-not just use it-so their organizations can grow wisely, inclusively, and sustainably.Philip serves as co-chair of the National AI Special Interest Group for the Private Directors Association, and publishes regularly at SavionAI: The Shift. His belief is simple: AI should serve all of humanity-not just the elite. And it's our shared responsibility to build companies and institutions worthy of that promise.

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