Overview

"Following a career of running his own businesses and sales and marketing in the corporate sector, Malcolm Sproull has dedicated his life to figuring out better ways to enthuse more nonprofits to embrace the power of citizen generosity to fund their vital missions. In Cracking Generosity, Malcolm applies his profit-motivated money-making experience from both the commercial and social sectors to guide nonprofits in how to build fundraising enterprises designed to be sustainable and highly profitable well into the future. Cracking Generosity reveals knowledge that was once more widely understood by members of Malcolm's grandparents' generation. A time when it seemed more people integrated intentional generosity into their money-making lives. But its lessons and the potential income increases for any nonprofit remain equally applicable in this day and age. Malcolm lives in New Zealand which is one of the most generous countries in the world in terms of money donated to charitable organisations by its citizens. Based on his study of ten New Zealand nonprofits over 20 years, along with consulting to numerous others, Cracking Generosity holds gems for any person anywhere in the world involved with a nonprofit who wishes to see its mission thrive. In Cracking Generosity Malcolm reveals that; ""The idea there is some limited capacity that individuals and organisations have already reached preventing them from giving more money to charities than they currently do is more delusion than truth. If you subscribe to this view, you have probably been misinformed."""

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