Overview

Crack the Customer Mind Code is destined to upend how you approach marketing, advertising, and selling. Even as customer attitudes have shifted during this new century due to technology, the economy, and emotionally draining negative news, the way in which the human mind processes information remains constant. Marketing and sales messages often fall short because they are not aligned with how the mind naturally processes information and makes decisions. In Crack the Customer Mind Code, veteran marketer Gary Hennerberg reveals seven pathways through the mind and lays out how to align marketing messaging with the various ways people think. Discover how you can: 1. Identify and create the personas of your core customer segments. The twelve most observed personas are detailed for immediate adaptation. 2. Stimulate emotion through fear, uncertainty, and doubt.3. Calm the mind with your solution to enable clearer thinking. 4. Properly position, or reposition, your product or organization to initiate new short-term memory. 5. Use storytelling to deepen the new memory and convert it to long-term memory.6. Logically interpret your sales presentation offer and create a compelling conclusion. 7. Persuade and lead your prospects to a sense of self-permission to buy. Overlaying these proven concepts onto each of the twelve defined personas, Hennerberg shows you how to powerfully transform marketing campaigns that move prospects to action.Once your message and personas are aligned, you now are equipped to solve the puzzle of getting your prospective customers to YES!

Full Product Details

Author:   Gary Hennerberg
Publisher:   Morgan James Publishing llc
Imprint:   Morgan James Publishing llc
Dimensions:   Width: 15.20cm , Height: 1.40cm , Length: 22.80cm
Weight:   0.354kg
ISBN:  

9781630476984

ISBN 10:   1630476986
Pages:   238
Publication Date:   26 May 2016
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order  
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Table of Contents

Acknowledgements Introduction Chapter 1 The Mind and Three Imperatives Chapter 2 Mind Mysteries Chapter 3 The Seven Pathways Chapter 4 #1 Identify the Persona Chapter 5 Stimulate Emotion Chapter 6 Calm the Mind Chapter 7 Position / Reposition Chapter 8 Storytelling Chapter 9 Interpret Chapter 10 Permission to Act Chapter 11 Mind Pathway Comprehension by Channel Chapter 12 Coming Full Circle: Pathways as Strategy Chapter 13 Persona #1: Trailblazers/Early Adopters Chapter 14 Persona #2: My Brand/My lifestyle/My Growth Chapter 15 Persona #3: Money Matters Chapter 16 Persona #4: On Financial Edge Chapter 17 Persona #5: Right Thing to Do Chapter 18 Persona #6: Love and Social Relationships Chapter 19 Persona #7: Adrenaline Seekers: Opportunists Chapter 20 Persona #8: Safe Players Chapter 21 Persona #9: Hiding My Compulsion Chapter 22 Persona #10: Fifty Plus Chapter 23 Persona #11: Business 8 to 5 Chapter 24 Persona #12: Did I Matter?,/p> About the Author End Notes CustomerMindCode.com Resources

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Author Information

Gary Hennerberg is a veteranmarketing professional,equallyaccomplishedin the dual roles ofcopywriter/creative director and analytic consultant.He has created and overseenhundreds ofmarketing campaignsthat havereached tens of millions of households and businesses around theworld. He is indemandas aconsultant, speaker, trainer, and author.

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