Overview

Propaganda, by design, is one of the most misunderstood words in the English language. It's not just something our enemies use. We invented modern propaganda and use it more than any country in history. Open, aboveboard propaganda like most advertising and PR isn't inherently unethical. However, when it's designed not to be detected, it can be both insidious and dangerous. Covert Propaganda and Molding the Mass Mind exposes a century-long hidden campaign to manipulate our thoughts and behavior and reveals how specific propaganda techniques have impacted numerous events at home and abroad-including how propaganda was involved in the decision behind dropping nuclear bombs on Japan in 1945. Written by a former journalist and propagandist, this book unveils some 30 propaganda techniques that allow the economic power elite and its ghostlike propagandists to set parameters of behavior and to draw lines in the sand that we learn instinctively not to cross. Prepare to have your lifelong stereotypes shattered as you discover how your identity, actions, feelings, beliefs, and even relationships have been impacted by these covert strategies. Packed with eye-opening examples of mass mind manipulation, past and present, this journey behind the covert curtain will open up a whole new world you likely never knew existed. It also offers ways to protect yourself from this mass onslaught on your senses.

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9781512305579

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Chad Hill worked as a journalist on four daily newspapers, taught mass communications at a major university, and spent 10 years with one of the world's largest public relations firms during which he worked on projects involving foreign governments, celebrities, Fortune 50 corporations, and trade associations and lobby groups that represent the interests of the economic elite. He has owned his own PR firm for over 25 years and has represented some 120 clients. He has conducted nationwide campaigns to introduce the world to personal computing, faxing, and emailing.

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