Overview

How do you persuade an individual to buy or try your product or service, contribute to your cause or vote for your candidate? The answer is Covert Persuasion, a system of persuasion that will get anyone to say Yes! without them even being aware what they said. It happens like the no reaction we instinctively have to all requests.except the opposite. Presented in a simple, easily accessible format, this book combines the latest research on the field of influence along with illustrative case studies to help anyone persuade others more consistently and more effectively.

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9781665192453

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Kevin Hogan is a public speaker and corporate trainer. Several times per month, he teaches, trains, and speaks about persuasion, influence, body language, emotional intelligence, communication, and motivation. He holds a doctorate in psychology and is also the author of The Science of Influence, from Wiley. James Speakman is a professional speaker, corporate trainer, and President of Speakman & Associates LLC, a company committed to sharing the power of persuasion with salespeople and others whose careers depend on their powers of persuasion. A. T. Chandler is an AudioFile Earphones Award-winning narrator with numerous credits to his name, in genres ranging from nonfiction, mystery, thrillers, young adult, and science fiction. An accomplished voice actor, his most notable role is in the anime sensation Dragonball Z. As the son of English and history teachers and grandson of a librarian, books have been a part of his world from birth. An actor from the age of nine, he brings decades of stage and screen performance experience to his audiobook narrations. He currently lives in Dallas, Texas.

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