Full Product Details
Author: Mario Van Der Meulen
Publisher: Mario Van Der Meulen
Imprint: Mario Van Der Meulen
Dimensions:
Width: 14.80cm
, Height: 1.50cm
, Length: 21.00cm
Weight: 0.349kg
ISBN: 9789811415500
ISBN 10: 9811415501
Pages: 292
Publication Date: 15 May 2019
Audience:
General/trade
,
General
Format: Paperback
Publisher's Status: Active
Availability: Available To Order
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Reviews
From Mario's Counterintuitivity, I see a designer's honesty and elegance in his journey to create meaningful innovation. His principles help me reflect my own journey trying to deliver purposeful innovation in this ambiguous, volatile world. - Jean Lin, Global CEO Isobar (isobar.com) In a time of well-trodden paths of groupthink and overused business buzzwords, it's exciting to read how we can go against the grain to arrive at unexpected destinations. Mario has poured a lifetime of thinking into this fascinating treatise on battling cookie-cutter innovation. Every page turns into a new perspective on how to look at the world and celebrate curiosity in our work and lives. A major achievement. - Chris Jones, ECD, Author The Axis Of Success & The UX Of Me In Counterintuitivity, Mario gives us a thoughtful, well-informed set of ways of approaching this complex and wide-ranging subject called 'Innovation', demonstrating the power of creative leadership with a focus on social value through meaningful interactions. - Scott Allan, Author Do It Scared , Empower Your Fear & The Master Of Achievement
Author Information
"Designer. Strategist. Speaker. Author. Graphicdesignosaurus. Formerly as creative director at Frog, and currently as a Principal Designer at Foolproof, Mario Van der Meulen discovers, designs and delivers experience design principles. He is an ambidextrous designer/strategist with over 25 years of international experience, based in Singapore. He brings an exceptional ability and passion for the intersection of product, service, brand and strategy design. He contributes to the measurable success of agency operations and the impact of consumer-facing products and services at scale. With a proven ability to develop meaningful experiences for users and brands - to the benefit of both. In 2010, CBS Weekly recognised Mario as ""One of Fifty Innovation Design Pioneers in China"". A recent Foolproof project received the 2018 IDC Smart City Asia Pacific Awards (SCAPA). An avid keynote speaker, workshop facilitator and a writer on Creativity, Change and Design Mindset, he has delivered over 150 speeches and creative sessions in over 20 countries on 5 continents. To find out more, be inspired in the areas of creativity, change or design mindset, or if you are interested in connecting with him to book a speech or workshop (now or in the future): mvdm.me mvdmpublishing.com linkedin.com/in/mariovdm twitter.com/MarioVDMeulen instagram.com/oiramnavred"
