Overview
In the domains of business and management, organizations across the world imbue insiders and outsiders with multiple 'strategies of success' that can be learnt from them. Corporate Success Stories In The UAE is a rich collection of these evidence-based cases that have led to the success of various companies in the United Arab Emirates. The corporate milieu has been transforming at a rapid pace in the last decade and companies are constantly in an endeavour to craft suitable strategies to survive and progress during normal and critical business environments, including the recent COVID -19 scenario. This accentuates the need for having regionally contextualised knowledge inputs needed to enhance strategic thinking among the corporate decision makers and the academic fraternity. Regional 'Case studies' have been a major tool for such knowledge enhancement. This book is a focused attempt at bringing out case studies on 13 successful companies in the UAE, belonging to different sectors and industries. All cases come with 'Teaching notes' and 'Summary presentations' to cater to the needs of corporate managers to train their employees, lecturers to train their undergraduate and post graduate students. The cases have been prepared to serve three major target audiences namely Company managers, Universities professors and Researchers. The chapters in the book provide rich insight on the companies, their products and services, key indicators of success and the strategic drivers behind them and finally the potential areas of future study. Thus, the book serves as a repository of curated best practices across industries in the UAE.
Full Product Details
Author: Prakash Vel (University of Wollongong in Dubai, UAE) ,
Boštjan Gomišček (University of Wollongong in Dubai, UAE)
Publisher: Emerald Publishing Limited
Imprint: Emerald Publishing Limited
Dimensions:
Width: 15.20cm
, Height: 1.60cm
, Length: 22.90cm
Weight: 0.440kg
ISBN: 9781800435797
ISBN 10: 1800435797
Pages: 224
Publication Date: 11 March 2021
Audience:
Professional and scholarly
,
Professional & Vocational
Format: Hardback
Publisher's Status: Active
Availability: In Print
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Author Information
Prakash Vel is an Associate Professor (Marketing) at University of Wollongong in Dubai (UOWD). He is backed up with 28 years of teaching and corporate exposure in marketing with experience spread across Bahrain, India, Singapore, Malaysia and the UAE. Boštjan Gomišček is a Professor of Quality management who obtained his PhD from Vienna University of Technology (Austria). He is currently employed as Associate Professor at the University of Wollongong in Dubai.
