Corporate Sport Marketing: Strategies and Applications for a Changing World
Author:   Mark E Moore ,  James E Zemanek ,  John F Kros
Publisher:   Kendall/Hunt Publishing Co ,U.S.
Edition:   2nd New edition
ISBN:  

9781524926991


Pages:   140
Publication Date:   13 July 2021
Format:   Paperback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Corporate Sport Marketing: Strategies and Applications for a Changing World


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Overview

Corporate Sport Marketing: Strategies and Applications for a Changing World expounds the sports marketing process for students seeking careers in sports retail marketing, promotion, sports media relations, and sports management. By investigating the strategic nature of corporate sports marketing, students develop skills in applying fundamental marketing concepts and explore techniques used in sales management, product development, and marketing research. This turn-key course package prepares students for the sport marketing industry by leading them on an experience through the busy and exciting world of sport marketing. Available in a customizable, interactive online course package, Corporate Sport Marketing: Strategies and Applications for a Changing World: * features discussion questions found in every chapter. * includes numerous case studies with multiple discussion topics. * provides an out take section on careers in sports marketing. * offers excellent examples from the sports industry.

Full Product Details

Author:   Mark E Moore ,  James E Zemanek ,  John F Kros
Publisher:   Kendall/Hunt Publishing Co ,U.S.
Imprint:   Kendall/Hunt Publishing Co ,U.S.
Edition:   2nd New edition
Dimensions:   Width: 21.60cm , Height: 0.80cm , Length: 27.90cm
Weight:   0.352kg
ISBN:  

9781524926991


ISBN 10:   152492699
Pages:   140
Publication Date:   13 July 2021
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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