Overview

Corporate executives have transitioned in their thinking about the role of corporations in a global society. Corporate social responsibility initiatives, once a nice-to-do' for the marketing benefits, are now necessary to convince consumers to support their businesses. The current definitions of corporate social responsibility (CSR) have different foci, but most include improving the quality of life for people and the planet, as well as making profit. They also include the processes by which companies make their profits as well as what they do with them. All discussions of CSR include the requirement of external stakeholder dialogue, and understanding the values and needs of stakeholders, including employees, customers, suppliers, and the community members in which businesses operate. This book discusses several topics of interest in corporate social responsibility that include the identity and image of CSR; the relationship between disclosure and assurance in sustainability reporting; proposed methodology for measuring the published information on clients and human resources; total respect management; CSR and financial performance; as well as challenges, issues, and benefits of CSR on business performance.

Full Product Details

Author:   Andrew P Newell
Publisher:   Nova Science Publishers Inc
Imprint:   Nova Science Publishers Inc
Weight:   0.738kg
ISBN:  

9781633211063

ISBN 10:   1633211061
Pages:   345
Publication Date:   01 September 2014
Audience:   General/trade ,  General
Format:   Hardback
Publisher's Status:   Active
Availability:   Available To Order  
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Table of Contents

PrefaceCorporate Social Responsibility: Journey into the Mainstream(Kathleen Wilburn, Ralph Wilburn, St. Edwards University, Austin, TX, USA)A Model for Developing Gendered Social Responsibility (GSR) at Organizations: An Exploratory Study(Eva Velasco Balmaseda, Izaskun Larrieta Rubin de Celis, Gurutze Intxaurburu Clemente, Sara Fernandez de Bobadilla Guemez, Maria del Mar Alonso Almeida, University of the Basque Country, Department of Business Organization, Spain, and others)CSR Identity and Image: Are they Aligned in the Banking Industry?(Andrea Perez, Ignacio Rodriguez del Bosque, University of Cantabria, Spain)For Complete Table of Contents, please visit our website athttps://www.novapublishers.com/catalog/product_info.php?products_id=50073

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