Overview

This book critically analyzes the role of corporate social responsibility (CSR) in achieving sustainable development in emerging economies. It brings together recent developments, effective frameworks, business models, and strategies adopted by companies and looks at how they contribute to sustainable business growth. The volume discusses diverse themes such as green marketing for promoting sustainable development; digitization and sustainability concerns; communication strategies for CSR; ethical standards in Indian advertising; microfinance as an instrument for achieving sustainable development; the role of CSR in the Skill India initiative; and CSR activities of Indian listed companies. It also provides solutions to challenges in achieving sustainable development goals at local and global levels. Drawing on in-depth case studies, the book will be an essential read for corporate professionals, students, and researchers of CSR, management studies, development studies, business studies, economics, environmental studies, green marketing, and sociology. It will also be relevant for policy makers, NGOs, public and private sector corporations, and consultants in sustainability reporting, business ethics, and sustainable development.

Full Product Details

Author:   Jitendra K. Das (FORE, India.) ,  Shallini Taneja (FORE, India.) ,  Hitesh Arora (FORE, India.)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge India
Weight:   0.399kg
ISBN:  

9780367273057

ISBN 10:   0367273055
Pages:   252
Publication Date:   23 June 2021
Audience:   General/trade ,  College/higher education ,  Professional and scholarly ,  General ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

1. Indian corporates leveraging green marketing to promote CSR and sustainable development: implications and challenges 2. Sustainable development and business research: where we are and where we might go 3. Sustainability concerns, digitalization, and globalization: impact on marketing thought and practice 4. Impact of long-term CSR support 5. CSR initiatives by small and medium enterprises in the National Capital Region of India 6. Regulating the invisible hand: mandatory CSR in Mauritius 7. The obligation versus opportunity framework for corporate social responsibility implementation 8. Operations research and its role in environmental management: a review 9. The global reporting initiatives, business intelligence, and corporate sustainability: an analysis of Indian enterprise in the energy sector 10. CSR and its communication in multinational companies in India and the UK: dimensions and relationships 11. Creating a watchdog culture for ethical standards in Indian advertising 12. The role of CSR in skilling India: the sustainability of interventions by pharmaceutical companies 13. Microfinance as an instrument for achieving sustainable development: a research agenda 14. Leveraging social media to amplify CSR programmes 15. Building Master Training programme: a case study 16. Transforming lives through education: a CSR case study of SRF foundation 17. Educating minds to empower the future: Capgemini

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Jitendra K. Das, Shallini Taneja, Hitesh Arora

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