Corporate Reputation, the Brand and the Bottom Line: Powerful Proven Communication Strategies for Maximizing Value
Author:   Roger Haywood
Publisher:   Kogan Page
Edition:   3rd
ISBN:  

9781280251405


Pages:   336
Publication Date:   01 January 2005
Format:   Undefined
Availability:   Available To Order   Availability explained
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Corporate Reputation, the Brand and the Bottom Line: Powerful Proven Communication Strategies for Maximizing Value


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Overview

All organizations must manage their public relations (PR) with intelligence and integrity if they are to safeguard their reputation. Corporate Reputation, the Brand and the Bottom Line draws on real-life experience to give the reader clear guidance on how to plan, promote and implement effective PR programmes. It also examines the concept of the corporate reputation acting as an umbrella across brand reputations. There is practical advice on how to: avoid disasters; set easily understandable objectives; win favourable media coverage; control the cost of a programme; measure results; recruit the right people.

Full Product Details

Author:   Roger Haywood
Publisher:   Kogan Page
Imprint:   Kogan Page
Edition:   3rd
ISBN:  

9781280251405


ISBN 10:   1280251409
Pages:   336
Publication Date:   01 January 2005
Audience:   General/trade ,  General
Format:   Undefined
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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