Overview

This book deals comprehensively with the process of creating, planning and managing a business. It is structured into three main chapters covering the key stages from the initial idea to the day-to-day running of the business. The first chapter is dedicated to business creation. It explains how an entrepreneurial idea is born and how it is transformed into a concrete project. It details the various studies required to develop the project (commercial, financial and legal), then describes the stages involved in launching operations and getting the business up and running, with the emphasis on organization, monitoring and basic management principles. The second chapter deals with drawing up a business plan. It defines the business plan, outlines its objectives and purpose, then presents its content, structure and what it must demonstrate. This chapter also highlights the role of the project initiator and the major strategic issues to be resolved before the entrepreneurial idea is put into practice. The third chapter deals with business management. It introduces the fundamental concepts of management, the objectives and the tools of business management.

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