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Author:   Albrecht Rothacher
Publisher:   Times Academic Press,Singapore
Imprint:   Times Academic Press,Singapore
Weight:   0.516kg
ISBN:  

9789812103734

ISBN 10:   9812103732
Pages:   342
Publication Date:   01 August 2004
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order  
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Table of Contents

Contents: A Coming Clash of Business Cultures? Coping with Globalization: Corporate Experiences from Europe and Asia; SingTel: Connecting Asia and Beyond; High-tech Toshiba in Drift; Siemens: Engineering Locomotives, Cellphones and Corporate Culture Change; Matsushita: Happiness in Appliances; Hyundai's Flight of Icarus; The Elusive Mr. Li: Hutchinson Whampoa and the 3G Phones; On the Wings of British Airways; Honda Dares to be Different; Forza Ferrari: The F1 Legend and its Corporate Story; As Solid as Steel: ThyssenKrupp; Nestle: A Reliable Cash Cow Feeding the World; Alltech: Irish Know How in the New World; Haribo: the King of Jelly Bears; Chupa Chups: the Lollipop Company; Corporate Globalization: Business Cultures in Asia and Europe; Born by Committee: Bailey's; China's Newest Multinational: Tsingtao Brewery; Harrods: Making it Big; Nomura: A Tale of Greed and Money?; Saatchi & Saatchi: Make, Break, Lost and Found; The Chinese Nouveau Riches as Movie Moguls: The Stories of Run Run Shaw and Loke Wan Tho; Hello Kitty: A Silly Cat Earns Lots of Money; Corporate Sponsorships in Asia and Europe.

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Author Information

Albrecht Rothacher was born in 1955 in Erlangen, Germany. Currently, he is the Director for Public Affairs, Asia-Europe Foundation (ASEF), Singapore. He is also a lecturer for European Studies at the National University of Singapore and the Managing Editor of Asia Europe Journal. He received his MA from the University of Bridgeport/Yale University and PhD (Economics) from London School of Economics. His previous positions include: Principal Administrator for European Commission, Brussels; First Secretary of EU Delegation, Tokyo; and Counselor of EU Delegation, Vienna.

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